Consumer Products

Consumer Products

On the other hand industrial goods are meant for use in the commercial production of other goods or in connection with carrying out some business activities. Machine tools, iron-ore, and electronic computers are all industrial goods. It should be observed that all goods cannot be classified exclusively as consumers’ goods or industrial goods.

The consumer does not know about or does not normally think of buying, e.g. smoke detectors, life insurance, cemetery plots, gravestones, encyclopedia etc. Impulse Goods – Goods that are purchased without any planning or search efforts. They are the goods purchased because they happened to be there when the customer saw them and decided to buy them. Sale of these products is mainly through retailers who persuade and convince customers to purchase the products. Buyers compare price of competitors before making final decision to purchase the product. These are low unit-value products purchased in small quantities.

What Are The Types Of Consumer Products?

Due to their infrequent purchase, consumer does not enjoy enough information to buy them automatically. This category of goods includes television, washing machine, furniture, clothing, jewellery, and paint. Therefore, when one markets a product (e.g., car or computer) the services that accompany these become critical drivers of customer satisfaction and competitive advantage. Salt, therefore, like other tangible objects, is a ‘good’ product and advice of the counsellor is a ‘service’ product.

Consumer Products Examples

After having explained the 4 types of consumer products, let’s now summarize the relevant marketing considerations for each of them. A couple of key marketing betongdongnam strategies should be considered for this type of consumer product. Firstly, prices should be low – in line or ideally below those of competing products.

Augmented Product

For example, a corporation is less likely to invest money on organizing a focus group to test its product while selling a speciality item. These items are rarely acquired, perhaps once or twice in a lifetime, and are supplied through one or a few limited distribution venues. The Consumer Product Safety Act of 1972 regulates the sale of most common consumer goods and created the U.S.

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